Timothee Chalamet Doubles Down on Marty Supreme Marketing, Invoking Marty Mauser as Fans Split

Timothee Chalamet is out here selling Marty Supreme like his life depends on it, and the campaign is either inspired chaos or a slow-motion facepalm, depending on your tolerance for bit comedy. The movie is already a critics' darling, and his press tour has been so bizarre it practically became its own show. Annoying? Sometimes. Effective? Looks like it.

The vibe: playful, awkward, very orange

Chalamet has leaned hard into a deliberately over-the-top persona while pushing A24's Marty Supreme. The viral centerpiece is an 18-minute Zoom with his marketing team where he pitches a color-first strategy built around orange. Why orange? Because, as he argues, Barbie's entire box office run was basically powered by pink. He then unveils his 'one-of-a-kind' color... which is just regular orange. From there it escalates: paint the Statue of Liberty orange, flood the sky with a fleet of orange somethings — all deadpan, all absurd. It's funny if you're on the wavelength; it's try-hard if you're not.

"This is in the spirit of Marty, and I feel like this is ultimately an original film at a time when original movies aren’t really put out. It’s a movie about the pursuit of a dream. I’m leaving it on the field. Whether it’s the merch or the Zoom or the media appearances, I’m trying to get this out in the biggest way possible. In the spirit of Marty Mauser."

— Timothee Chalamet, via IndieWire

Where it rubbed people the wrong way

Elsewhere on the tour, he got tagged as cocky after telling Good Morning America he feels confident about how the movie will be sitting by next summer — framing it like the awards conversation is not a matter of if, but when. It's fairly clear he's playing a heightened, obnoxious A-lister on purpose, but for a prestige-aimed release, some folks are not in on the bit.

• 18-minute strategy Zoom built around the color orange (with a straight-faced claim that Barbie's success came entirely from pink)
• Reveals a 'unique' shade that is just orange, then floats painting the Statue of Liberty orange and filling the sky with orange aircraft
• A confident awards-season flex on morning TV that read as braggy to some viewers

So... is it working?

Short answer: yeah. Despite launching in the shadow of two giant tentpoles — Zootopia 2 and Avatar: Fire and Ash — Marty Supreme just landed the top limited opening of the year. Per Deadline, it sold out all 92 shows across New York and Los Angeles and pulled in $875,000 from only six screens, one of the highest per-screen averages since La La Land. The critical side is glowing too: the film is sitting at 95% on the Tomatometer.

Add in the obvious factor — Chalamet is one of the most bankable stars working right now — and you can see the path. The movie looks like a commercial win in the making and very possibly an awards vehicle for him. If that plays out, the weird, divisive press tour will go down as a swing that actually connected.

Marty Supreme opens nationwide on December 25, 2025 in the U.S.