Nolan is Now a Swiftie, Says Taylor Swift's Eras Tour Teaches Studios a Lesson
The iconic director expressed support for the pop singer.
It's undeniable that Taylor Swift is one of the world's premier pop stars today. Her blockbuster tours and hit songs have cemented her status as a role model for millions. Additionally, Swift is venturing into the realm of cinema, with her latest film about her Eras tour poised to become the highest-grossing concert movie ever.
In its opening weekend, Swift's film made $95 million domestically and $130 million globally, proving once again that her popularity currently knows no bounds. Impressively, her ever-expanding list of supporters now includes celebrated director Christopher Nolan, who recently commended Swift on her film's unique distribution method.
New Era in Hollywood
Nolan's criticisms of Hollywood studios' questionable practices are well-documented. Therefore, Swift's decision to release her film independently by partnering directly with AMC resonated deeply with the acclaimed British filmmaker. During a recent interview, Nolan stated that Swift might be heralding an imminent transformation in the industry.
'Taylor Swift is about to show the studios, because her concert movie is not going to be distributed by the studios, it's going to be distributed by a theater owner, AMC, and it's going to make an enormous amount of money. And that's the thing, the theatrical exhibition is a format and a way of seeing things and sharing stories or sharing experiences that is incredibly valuable. And if the studios don't want it, someone else will. So that's just the truth of it,' Nolan said.
It looks like Nolan believes other creators will soon be bypassing the studios and collaborating with movie theater chains directly, thus cutting out the intermediary and saving on distribution costs. If this prediction comes true, it can benefit creators and audiences, while the studios will have to look for ways to add value to the process in some other way if they want to remain relevant and in business. And it would appear that Swift is trailblazing the disruption, and it's something we may soon be grateful to her for.
Source: CUNY.