Jung Kook's Latest Move Has BTS Fans Doing a Double-Take
It looks like the singer has just become a true superstar.
Since it was formed in 2010, the K-pop boy band BTS has been one of the most popular groups on the planet. Even though the group is currently on hiatus, their popularity is not going anywhere, and each individual member of BTS enjoys the support of millions of loyal fans around the world.
And it seems that Jung Kook is still the most popular member of the group, as the singer's recent business strategy is making even the most experienced music producers bow down to the Korean star.
Just over a week ago, Jung Kook unveiled his two latest singles, 'Still With You' and 'My You,' which both debuted on the Billboard charts. Both tracks proved to be a great start for Jung's solo career, but die-hard fans of BTS were quick to notice that these songs weren't actually new, as they were passed around as demos years before their eventual release.
So, when Jung premiered his first proper solo song 'Seven' today, some fans began to judge his business strategy.
People found it strange that the musician decided to spoil his first solo track by dropping older songs a few weeks before, as it has ruined fans' anticipation of finally hearing Jung singing alone, without his BTS bandmates. However, it looks like Jung's strategy turned out to be quite brilliant, and here's why.
By releasing two older tracks before his first single, Jung created quite the buzz for his solo career. His first batch of songs made the Billboard charts and grabbed headlines around the world, reminding people just how famous Jung really is.
After such a great warm-up, Jung kept the pressure on by dropping 'Seven,' which garnered more than 14 million views on YouTube in just six hours. It's hard to say if the results would be the same if Jung hadn't dropped the two songs before that, but it looks like the singer has managed to gain momentum thanks to them, letting his fans and the rest of the world know that he is up for a bright future.