Hulu Doubles Down as Kim Kardashian's Panned All's Fair Rides the Morbius Effect to Season 2

I did not have this on my 2025 bingo card: Hulu just renewed Kim Kardashian's legal drama All's Fair for season 2. Yes, the same All's Fair that debuted with a 0% critics score on Rotten Tomatoes (it has crawled up to 3%). The show became a punching bag on social media thanks to some jaw-droppingly awkward clips — and somehow, that seems to have helped.

Wait, this show took off?

Kind of. The viral ridicule appears to have driven a big initial audience. Hulu says All's Fair launched at number one on its charts and was the streamer's most-watched scripted TV debut in three years, per THR. Meanwhile, the Rotten Tomatoes audience score is a surprisingly healthy 66%, which suggests there is a real fanbase alongside the hate-watch crowd.

Critics, though, torched it. Several reviews went beyond bad and called it one of the worst dramas ever made — and, rougher still, one of the worst projects multi-award-winner Glenn Close has ever been involved in. For what it's worth, the show is very much in creator Ryan Murphy's loud, campy, over-the-top wheelhouse, just pushed to an extreme.

Are we watching an honest hit, or a 'Morbius' rerun?

This is where it gets a little industry-weird. In 2022, Sony's Jared Leto superhero dud Morbius bombed, became a meme, and the studio misread the jokes as enthusiasm. They re-released the movie, and it did even worse. That dynamic — confusing a meme for momentum — is exactly what some folks are wondering about here. Is All's Fair genuinely connecting with viewers, or is it riding a wave of ironic curiosity that will evaporate next time around?

The renewal, straight from the announcement

'Checkmate. ❤️‍🔥 All's Fair is coming back for Season 2! Production begins Spring 2026. Let's do this! 💋'

That was the tone-setting message when the renewal dropped on November 24, 2025. No premiere date yet, and with production not starting until spring 2026, do not expect season 2 anytime soon.

By the numbers (and names)

• Debuted at number one on Hulu's charts; Hulu calls it its most-watched scripted TV premiere in three years (via THR)
• Rotten Tomatoes critics score: launched at 0%, now at 3%
• Rotten Tomatoes audience score: 66%
• Stars Kim Kardashian; co-stars include Glenn Close
• From creator Ryan Murphy, leaning hard into his signature camp-and-melodrama mode

So, what happens now?

Maybe the show levels up in season 2 and finds a sincere, sustained audience. Maybe Hulu is mistaking a flood of meme-friendly clips for actual goodwill. We will not know until the new episodes are in the wild. For now, chalk this up as one of 2025's strangest renewals — a show critics nearly buried that still managed to draw a crowd big enough to earn another round.