You Didn't Realise How Much Taylor Swift's Eras Tour Impacts US Economy
The amounts are inconceivable.
While Taylor Swift is undoubtedly one of the most influential figures in the music industry, and as a pop and fashion icon, her influence extends much further. The acclaimed singer is also a staunch advocate for human rights, championing the rights of LGBTQ+ individuals and taking a stand against racism and other social injustices.
Swift has also made significant inroads into American politics. For example, her call for people to verify their voter registration in 2020 resulted in nearly seventy thousand newly registered voters the very next day. Now, the singer is making her mark on the US economy in an unexpected but generally positive manner.
As Taylor Swift is wrapping up the American leg of her Eras Tour before setting off for other countries, the Federal Reserve has assessed the financial impact the singer has had on the nation's economy. According to the Fed, Swift's tour has injected an astounding $4.6 billion into the local economies of the cities she graced with her performances. This staggering amount has led some analysts to coin a new term for this phenomenon – Swiftonomics.
'The impact of Taylor Swift's tour has been really enormous. And we see huge increases in the demand for labour in the vicinity of the stadium [and] even out to a five-mile radius,' Dr. Daniel Altman, chief economist at Instawork, told Inside Edition.
On average, it's estimated that Taylor Swift's fans spent $1,300 per individual, including ticket costs, accommodation, transportation, and meals. Since a sizable portion of the singer's fanbase consists of minors, many attended with their parents, resulting in an average family expenditure of approximately $5,000 per event.
Other estimates suggest that Taylor Swift generates about $13 million in revenue from ticket sales per show. Irrespective of the accuracy of these figures, Swift made headlines by gifting over fifty of her truck drivers with checks of $100,000, in addition to rewarding other members of her team, including dancers, band members, and stage crew.
It's also been reported that Swift's generosity extended to food banks in the cities where she performed, with her making significant contributions. During her performances in Los Angeles, which concluded the US leg of the tour, she urged her fans to use public transportation to reduce traffic congestion.
With Taylor Swift's schedule including performances in Latin America, Australia, Asia, and Europe, it remains to be seen what economic impact the Eras Tour will have on a global scale.
Source: YouTube.