Why Kim, Kourtney and Khloe Kardashian Really Closed DASH
Before SKIMS, Kylie Cosmetics, and Lemme, there was DASH—the Calabasas boutique Kim, Kourtney, and Khloe opened in 2006, bottling their early style and hustle and laying the groundwork for Keeping Up With the Kardashians. How a small shop became a pop-culture force.
Before SKIMS took over your Instagram feed and before Kylie was painting your forearm with lipstick swatches, the Kardashian sisters were running a brick-and-mortar boutique called DASH. If you remember the early Keeping Up With the Kardashians years, you definitely remember DASH. Here is the quick rise, the TV tie-ins, and why they shut it all down.
The boutique that came before the billion-dollar brands
DASH launched in 2006 with a first store in Calabasas, a year before KUWTK premiered. It was very much a snapshot of Kim, Kourtney, and Khloe’s early style and their first major swing at building a business. As the show exploded, so did the store’s profile, and DASH became a recurring set piece on KUWTK — basically the on-screen home base for their hustle.
- 2006: DASH opens in Calabasas
- KUWTK hits E! in 2007, with DASH woven into the storylines
- Expansion follows: new locations in Los Angeles, Miami, and New York
- Reality spinoff time: DASH Dolls, focused on the staff and behind-the-scenes drama
- 2018: All boutiques close; Kim posts the announcement on her site (outlets like The Hollywood Reporter carried the statement), and TMZ reports on the shutdown
Why they closed DASH
By 2018, the sisters were juggling bigger brands and bigger media footprints. Running multiple physical stores on top of all that wasn’t exactly sustainable. Kim was the one to break the news publicly, thanking the team and the fans, and spelling out the reasoning in a way that felt like, yeah, this chapter is done.
"We have been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it is time to move on."
She also made a point to thank the employees and customers who stuck with them over the years — a genuine farewell to the first real business that the show helped build in real time.
Where they went next
The pivot paid off. Kim scaled SKIMS into a powerhouse. Kourtney leaned into wellness with Poosh and her gummies line, Lemme. Khloe kept her fashion lane with Good American. The retail storefront era ended, but the brand empires got bigger — and a lot more focused.
If you want to revisit the era when DASH was practically a supporting character, The Kardashians is streaming on Hulu.