The Real Story Behind the Olsen Twins Louis Vuitton Ad—and Where They Are Now

If you saw supposed 'Mary-Kate and Ashley Olsen for Louis Vuitton' Christmas photos crash your feed: nope. Not real. It is the latest round of AI junk making people mad at celebrities for outfits they never wore.

No, the Louis Vuitton photos are fake

AI-generated images of the Olsen twins started circulating on TikTok, with posters insisting they were from a Louis Vuitton holiday shoot. There is no record of the twins doing any Louis Vuitton campaign, let alone a Christmas one. It is part of a current social trend where people upload warped, AI-styled celebrity pics and pass them off as bold fashion choices. Miley Cyrus already got hit with a similar round of fakes earlier this year.

The Olsen images pulled in a lot of attention, and a chunk of viewers took them at face value. One viral post even asked, 'They look completely different than they did! What happened to the Olsen Twins?' Which, again, is what happens when AI face-mashes get treated like real press shots.

Where the twins have actually been

Mary-Kate and Ashley have been doing what they prefer these days: staying low-key and running their fashion world. They did step out together publicly in September 2025 for a W Magazine party during New York Fashion Week — their first joint appearance since 2022. Before that, their last big outing together was in 2022, celebrating The Row at Paris Fashion Week.

On the acting side, their younger sister Elizabeth Olsen is the one still on screens regularly, most notably as Wanda Maximoff/Scarlet Witch in the MCU.

From kid TV moguls to luxury designers

The twins started unbelievably early, sharing the role of Michelle Tanner on Full House from 1987 to 1995. As kids, they were not just acting; they were producing through their company Dualstar Entertainment Group — the machine behind The Adventures of Mary-Kate & Ashley, So Little Time, and a flood of direct-to-video hits: Passport to Paris, Switching Goals, Our Lips Are Sealed, Winning London, and Holiday in the Sun.

They wrapped their joint movie run with New York Minute in 2004. After that: Mary-Kate did a bit more solo acting until 2012, while Ashley mostly tapped out of on-camera work in 2004, aside from a few small appearances.

The fashion empire, at a glance

• 1999: Launched their first successful girls clothing line with Walmart.
• 2005: Founded their luxury label The Row, now a critical darling.
• Also created Elizabeth and James (lifestyle) plus more affordable lines Olsenboye and StyleMint.
• Members of the Council of Fashion Designers of America.
• Co-authored the book 'Influence,' featuring conversations with major designers.
• Store footprint: New York City, East Hampton, Los Angeles, London — and a new Paris flagship opened in November 2024.
• September 2024: Sold a minority stake in The Row at a reported $1 billion valuation; their combined net worth has been estimated around $1 billion.
• Personal notes: Mary-Kate married French banker Olivier Sarkozy; they divorced in 2021. Ashley married artist Louis Eisner in 2022; they welcomed a son, Otto, in 2023.

A little set-life context from the Full House crew

An acting coach who worked with them back in the day once explained that Ashley tended to take dialogue-heavy beats while Mary-Kate often popped in more physical or action-driven moments. More recently, their Full House co-stars Jodie Sweetin (Stephanie) and Andrea Barber (Kimmy) talked on their podcast about how the twins split duties on set when they were little. Sweetin said directors sometimes leaned toward one twin for certain scenes, and she remembered a clear difference in temperament:

'It was Ashley. Mary-Kate did not like being out on set, but Ashley was like, "Cool, Whatevs." She was much more kind of docile about it.'

They both emphasized the twins were still a package, and production had to juggle strict time limits for child actors, so certain scenes would go to one sister when the other was done for the day. It is a small but helpful reminder that a lot of what fans remember from one character was actually two kids trading off.

Bottom line

The Olsen twins did not shoot a Louis Vuitton Christmas campaign. The viral photos are AI fakes riding a trend that keeps duping people. The real story is that Mary-Kate and Ashley show up when they want, run one of the most respected fashion houses on the planet, and have not been trying to live their lives on TikTok in years.

Where to watch

Full House is streaming on Hulu.