The Bad News Avengers: Doomsday and Spider-Man: Brand New Day Fans Feared Is Here
Marvel fans hoping for a Super Bowl splash are out of luck: a new report says Avengers: Doomsday and Spider-Man: Brand New Day won’t debut trailers during Super Bowl LX, even as other major releases take the spotlight.
If you were waiting for Marvel to drop a big Super Bowl surprise this year, temper expectations. A new report says there will be no trailers for 'Avengers: Doomsday' or 'Spider-Man: Brand New Day' during Super Bowl LX. Plenty of other studios are reportedly buying time in the game, but Marvel and Sony are sitting this one out.
No Marvel at Super Bowl LX
Per Deadline, Marvel Studios and Sony are not running Super Bowl spots this year. Deadline even frames it as the first time in years Marvel has skipped the game, which is notable because Marvel usually treats the Super Bowl like a tradition: show up, drop footage, own Monday morning.
On the Sony side, this is less shocking. Sony skips the Super Bowl pretty often and prefers to launch trailers on its own schedule. So while you should not expect a 'Brand New Day' spot during the game, there is a world where Sony drops something online around the same window. Or later. They like keeping everyone guessing.
What the films are (and what fans have been hearing)
The hype for both projects is running on rumor fumes right now, and fans have been trading theories and alleged plot leaks for months. The chatter around 'Avengers: Doomsday' is wild: Robert Downey Jr. reportedly returns to the MCU not as Tony Stark but as Doctor Doom, going up against a lineup that mashes together the Avengers, New Avengers, the Fantastic Four, and the X-Men. The rumor mill also has Chris Evans back as Steve Rogers, which would be seven years after his last on-screen appearance in 2019's 'Avengers: Endgame'.
On the Spider-Man side, 'Brand New Day' (aka 'Spider-Man 4') reportedly brings Tom Holland back into the suit, with Jon Bernthal's Punisher and Mark Ruffalo's Hulk factoring into the story. The setup supposedly leans into where 'No Way Home' left Peter: everyone forgot who he is after Doctor Strange's memory-wipe spell, and he is stuck juggling the mess that creates in his regular life and superhero life.
Dates and who is making what
- 'Spider-Man: Brand New Day' — in theaters July 31, 2026. Directed by Destin Daniel Cretton from a screenplay by Chris McKenna and Erik Sommers.
- 'Avengers: Doomsday' — in theaters December 18, 2026 (about five months after 'Brand New Day'). Directed by Anthony and Joe Russo from a script by Michael Waldron and Stephen McFeely. The Russos also co-produced with Marvel Studios via their AGBO banner.
- As a lead-up, Marvel is re-releasing 'Avengers: Endgame' in theaters on September 25, 2026.
Bottom line: if you were holding out for a Super Bowl reveal, it is not happening this time. Keep an eye online in case Sony decides to make some noise anyway, but otherwise we are waiting a bit longer to see anything official from either movie. This whole situation is a little surprising for Marvel, less so for Sony, and very on-brand for 2026 to be one long tease.