Steal a Brainrot Creator Sammy Unmasked: Face Reveal, Net Worth, and the Story Behind the Hype
Steal a Brainrot, one of Roblox’s most-played titles, is the brainchild of Sammy SpyderSammy, who leads the 28 million–member Brazilian Spyder community and serves as Chief Product Officer at Do Big Studios, which owns the game — but the story behind its rise isn’t so simple.
If you play Roblox even casually, you have almost definitely bumped into Steal a Brainrot. It is everywhere. The guy behind it is Sammy, better known as SpyderSammy, a developer who somehow turned a simple loop into one of the platform's biggest crowd magnets. Here is what we actually know about him, minus the myth-making.
Quick hits on the man behind the madness
- Name: Sammy (real name listed as Sam Brakta on LinkedIn)
- Handles: goes by SpyderSammy on Roblox and social platforms
- Job: Chief Product Officer at Do Big Studios (the studio that owns Steal a Brainrot)
- Community: owner of the BRAZILIAN SPYDER group on Roblox, with over 28 million members
- Roblox following: more than 3 million followers on his Roblox profile
- Face reveal: his face is visible on his official X and Instagram accounts (black shirt, if you are trying to match photos)
- Avatar vibe: red outfit and red hat, plus a spider chain and a spider tattoo; that is the look you see most across his profiles
- Other games credited (per the Roblox Wiki): Wiggity, Blue Lock: Rivals, Line to Fight, and Line to Riches (under Blue Spyder)
- Been at it since: making Roblox games since 2013, according to his own post on X
- Misc: also shows up as a member/tester in other Roblox communities; once replied in 2021 that he is a big Valorant player
- Where he is from: depends who you ask; a Steal a Brainrot wiki lists Brazil, but screenshots show him claiming Africa on Discord
His socials (straight from him)
These are my only socials:
Twitter - https://t.co/ILjiqLSJxJ
TikTok - https://t.co/mpYbgmIvGK
IG - https://t.co/YDntTlDqBy
YouTube - https://t.co/tuPKgrAZvs
Sammy (@SpyderSammy), Sep 24, 2025
Steal a Brainrot: the rocket ship
Sammy dropped Steal a Brainrot on May 16, 2025. It did not just hit; it detonated. By August, the game reportedly outpaced Fortnite with a peak of 20 million concurrent users. Only Grow a Garden had been in that rare air before. That same month, an 'Admin Wars' showdown against Jandel (the developer behind Grow a Garden) juiced both games to new highs.
Then it went higher. In October, Steal a Brainrot peaked again, this time topping 25 million concurrent players. At the time of writing, the experience is sitting on more than 42 billion visits, and it averages around a million users daily. Yes, billion with a 'b'. The numbers are absurd in the way only Roblox can be.
One of the stranger crossover moments: in July 2025, Fortnite licensed Steal a Brainrot to bring a 'Steal the Brainrot' experience into Fortnite Creative. When Fortnite is pulling your Roblox game into its sandbox, you are doing something right.
Part of why it sticks is the simplicity. The core loop is easy to get, and Sammy keeps the oxygen flowing with weekly updates. It is built for 'just one more round' and apparently the crowd never left.
Platforms (how you can actually play)
Steal a Brainrot is a Roblox experience, so you play it wherever Roblox lives: PS4, PS5, Xbox One, Xbox Series X|S, PC, Android, and iOS.
Money talk (the speculative part)
There is no confirmed number on Sammy's net worth. People have tried to math it out because the player counts are so outsized. YouTuber Obsesal pegged it around $30 million at the time of his breakdown, using visit totals and a revenue split guess between Sammy and partners. Creator Exchange on X estimated Steal a Brainrot's monthly revenue at $11 million in July 2025. Given the growth since, that number may be higher now.
Important caveat: all of that is estimation. Nothing verified. The one safe bet is that if you own one of the most trafficked experiences on Roblox and you are pulling a million daily users, you are not broke.
A small note on the guy himself
Sammy keeps things pretty minimal. He is active across X, Instagram, TikTok, and YouTube, but he has not uploaded videos yet. Most of his brand identity runs through his Roblox avatar. If you are hunting for verifiable info, his LinkedIn listing 'Sam Brakta' with the Chief Product Officer title at Do Big Studios is the cleanest official breadcrumb.
Final thought
Whether you love Steal a Brainrot or just wonder how it took over your feed, it is hard to argue with the scale. A Roblox dev building a game so big that Fortnite brings it inside? That is not normal. And it does not look like it is slowing down any time soon.