So What's Up With The Scooter Braun Exodus? Justin Bieber, Ariana Grande Leaving, Explained

While the name Scooter Braun may sound a bit foreign to most people on the planet, every pop music fan knows it by heart, and not in a good way. Throughout his decades-long career as a music mogul, Braun has made many friends and enemies, and now it looks like his questionable work ethic is finally coming back to him, as his management company, SB Projects, is losing a lot of prominent artists right now.

Braun first came to the spotlight after he discovered Justin Bieber and made him a star. Then, the fact that he purchased all of Taylor Swift's masters after she left SB Projects made Scooter even richer and more famous, but alienated one of the biggest stars on the planet and her army of fans. However, it's unlikely that Scooter even cared, as many other famed singers were still signed to his management company.

But that all changed early last week when it was rumored that Justin Bieber had finally decided to leave his mentor and SB Projects to find a new management company. And even though the news has yet to be confirmed by the artist himself, it looks like other stars have decided to follow Bieber's lead, with Demi Lovato and Ariana Grande apparently leaving Scooter as well.

Losing these three singers must have been pretty painful for Braun, especially considering he has already lost two high-profile clients this year — Idina Menzel and J Balvin. But why do artists leave him?

Unfortunately, we do not have a definitive answer to that question, as the stars are unwilling to pick a fight with a major media mogul, simply stating that they want to explore new career opportunities.

However, some fans are sure that the exodus has to do with the fact that Braun became the CEO of Hybe America, the South Korean studio behind BTS. It's only natural that the music producer is now more focused on K-pop bands instead of his American clients, which may be the reason why Bieber, Lovato, and Grande decided to leave him.

In any case, with BTS and countless other K-pop groups under his control, it's unlikely that Scooter Braun will have to worry about losing his job for years to come.