Silo Proves Apple TV+ Is The New King of Content, Leaving Netflix in the Dust
Apple TV+ killed the competition this year.
Just five years ago, it looked like Netflix's hegemony over the streaming landscape couldn't be challenged by any other platform, but nowadays, the Netflix logo before a show makes people feel a little uneasy. The media giant's penchant for ruining original ideas, turning them into pointless projects for a wide audience, has made fans hate the service over the past few years, and millions of people have reconsidered their subscriptions and moved to other streaming platforms.
Now, Apple TV+ seems to be taking advantage of Netflix's subscriber loss issues. When the service launched in 2019, many people didn't give it more than a year, arguing that even with Apple's crazy money, it was simply unrealistic to expect the new platform to compete with giants like HBO Max, Amazon Prime and Netflix.
And though Apple TV still premieres far fewer projects than its competitors, the platform is attracting viewers with the insane quality of its shows — Rebecca Ferguson's Silo is just one notable example of that.
'Silo is genuinely the best show I've watched in a very long time. It felt consistent and never degraded in quality, decent acting with Rebecca being the standout, good story [that is] complex but still easy to keep up with, keeps you engaged by making you ask questions [and makes] you want to watch even more,' one fan said.
In addition to Silo (RT score – 88%), this year, Apple TV+ subscribers have been treated to such delights as comedy-drama Shrinking (82%) and thriller series Hijack (86%). On top of that, the already iconic Ted Lasso ended its stellar run this year with a fairly strong Season 3.
The platform has been home to some truly stellar projects since 2019, including big hits like For All Mankind, The Morning Show, Servant, and Pachinko. What's more, last year's best series, Severance, also premiered on Apple TV+, cementing the service's reputation as a breeding ground for auteur television.
On the other hand, Apple TV+ has had its share of big flops over the four years, including the highly anticipated Shantaram, which was canceled after just one season, and this year's underwhelming projects like Hello Tomorrow! and Extrapolations.
But even the worst of Apple's shows are exciting to watch because they don't look like cheap, run-of-the-mill productions by Netflix.