Kevin Feige Unveils a Risky MCU Overhaul: Is Marvel Headed for Disaster?
Kevin Feige’s next MCU play could unravel years of fan trust and Marvel’s epic momentum. Even with a packed slate, the Marvel Studios boss told Variety he’s plotting far beyond what’s announced—moves that might rewrite the universe as we know it.
Marvel boss Kevin Feige says the MCU is planned out to 2032. On one hand, that is exactly the kind of long game Marvel built its empire on. On the other, this is the same studio that flooded the zone after Endgame and admitted it. So, are we about to repeat history, just with a bigger calendar?
What Feige actually said
"It is traditionally a five-year plan. I think it goes to 2032 right now."
"We produced 50 hours of stories between 2007 and 2019. We have had well over 100 hours of stories — in half the time. That is too much."
That is Feige talking to Variety: yes, they plan in five-year chunks, and yes, they ramped up too fast in the Disney+ era. The takeaway is pretty simple: he knows the firehose approach hurt the brand, but he is still mapping out the next seven-ish years.
The soft reboot everyone expects
The working assumption around the industry: after Avengers: Secret Wars, Marvel will quietly reset the chessboard. Think: pull in the X-Men during Secret Wars, then pivot to fresher, younger faces with the mutants carrying the baton. None of that is officially carved in stone, but the chatter has been steady for a while.
Now put that next to Feige saying the plan already runs through 2032. If Secret Wars really is the 2027 pivot point, Marvel is not pausing to catch its breath after the reset. The machine keeps moving.
Why pushing ahead could backfire
Post-Endgame, Marvel went quantity over quality, then dialed it back after the backlash. The damage was real: you could feel the audience trust wobble as projects piled up. Titles that should have been slam dunks landed soft or not at all: Eternals, The Marvels, She-Hulk: Attorney at Law, Ant-Man and the Wasp: Quantumania, Secret Invasion. When you ask people to keep up with that much story, at a certain point nothing feels special.
Feige has already cut the yearly output, which is a start. But if the post-Secret Wars era hits immediately with another rapid-fire slate, the brand risks feeling like homework again. Sometimes the smartest play is to make everyone miss you for a second.
The rumored post-Secret Wars pipeline
Here is the slate floating around right now (treat this as the working rumor mill, not a carved-in-marble calendar):
- Daredevil: Born Again - Season 2 — March 2026 (Phase 6)
- Untitled Punisher Special — 2026 (Phase 6)
- Vision Quest — 2026 (Phase 6)
- Spider-Man: Brand New Day — July 31, 2026 (Phase 6)
- Avengers: Doomsday — December 18, 2026 (Phase 6)
- Avengers: Secret Wars — December 17, 2027 (Phase 6)
My read
Planning to 2032 is very Marvel. Admitting the content overload was too much is very human. Doing both at once only works if they truly stick to fewer, better projects and give big swings room to breathe. If the plan is to sprint through a reboot and immediately keep sprinting, that feels like Marvel learning the right lesson and then ignoring it.
Avengers: Secret Wars will release on 17 December 2027 (USA).