Justin Bieber’s New Gig Puts Kai Cenat and IShowSpeed’s Throne at Risk

Justin Bieber just did something I did not have on my 2025 bingo card: he quietly fired up a Twitch stream and then basically turned it into a daily show announcement. And not from a studio either — from what looks like a custom sports playground disguised as a warehouse. Yes, there is a skate ramp. Yes, he dunked. Yes, he played pool. And yes, this might be the start of a whole new Bieber era.

The Twitch jump: casual vibes, big promise

Bieber’s first Twitch stream was part hangout, part tour of his tricked-out warehouse, and part soft launch of a daily streaming habit. He said it himself:

"We are going to be doing this pretty much every day, so make sure you tune in. It is going to be awesome."

He also used the stream to hype his next big live moment:

"I am putting on a hell of a show for you guys for Coachella, getting ready, and getting inspired."

So yes, he is practicing his way into festival season — and apparently doing it live on the internet.

The collab question everyone is asking

If you watch Twitch even a little, you know collabs are the secret sauce. Kai Cenat basically turned it into a business model with his Mafiathon 3 marathon, which cycled in cameos from Linkin Park, Mariah Carey, and even Selena Gomez — a detail the internet did not let slide for obvious reasons. If Bieber leans into that playbook, things could get messy (and huge) fast.

Kai Cenat x Bieber: the text that lit the fuse

Back on March 20, 2025, Cenat told his stream that Bieber texted him asking what he was up to. He cranked up Baby, danced around, and people in chat yelled 'cap' because he would not show the screenshot — which he said was out of respect for privacy (as covered by Mirror). Fans immediately went into prediction mode, including one take that pretty much sums up the vibe:

"Twitch is going to crash if Kai and Justin collab."

There was even speculation that Bieber could use a stream like that to drop album news, since he tends to avoid splashy press when he can. Meanwhile, the background noise around him has been nonstop — everything from viral Instagram moments to ongoing chatter about his personal life. In March, he also marked a couple of milestones: 15 years since My World 2.0 and 4 years since Justice.

Then there was Speed

In July, a clip of Bieber dancing with IShowSpeed popped up and the internet basically detonated. Speed — Darren Watkins Jr. — is a YouTube juggernaut with north of 42 million followers who tune in for the chaos. The timing lined up with Bieber pushing Swag, his seventh studio album, which dropped on July 11 with a big 20-single tracklist. The record tackles mental health and marital turbulence and ropes in features from Sexyy Red, 2 Chainz, and comedian Druski.

The dance moment reportedly went down at a SWAG x Skylrk party in Los Angeles, tied to Bieber’s lifestyle brand and the album rollout. It was a quick handshake, a few steps, and suddenly you could hear brand managers recalculating in real time.

Why this is bigger than a hobby

Celebrity live streams come and go, but Bieber is not treating this like a pop-in. He is building a rhythm. Pair that with high-impact guest potential and you can see how he could start siphoning attention from the current kings of the format, or at least make things interesting. If he actually teams up with Cenat or Speed on stream, that is appointment viewing.

• Mar 20, 2025: Kai Cenat says Bieber texted him; plays Baby on stream, declines to show DMs; fan hype skyrockets.
• July 11, 2025: Bieber releases Swag, a 20-single album with features from Sexyy Red, 2 Chainz, and Druski.
• Late July 2025: Bieber and IShowSpeed are filmed dancing together at a SWAG x Skylrk event in Los Angeles.
• Oct 22, 2025: Bieber debuts on Twitch from his warehouse/sportsplex, promises near-daily streams, teases Coachella prep.

The bottom line

Bieber is not just testing the waters here — he is wading in with a schedule, a setup, and a roadmap that looks a lot like the way full-time streamers do it. If he starts stacking collabs the way Cenat does, expect bigger numbers, bigger guest lists, and probably a few broken concurrent viewer records along the way.

Would a Bieber x Kai stream actually melt Twitch? And who would you want to see pop up in Bieber’s warehouse next — Mariah? Linkin Park? Selena is a whole different conversation. Drop your picks and predictions.