Jurassic World Rebirth's Dumbest Scene Was Brought to You by a Candy Bar

But Jurassic World Rebirth may have finally outdone itself — not with a drink, a car, or some new piece of tech, but with a Snickers bar. And not just a blink-and-you'll-miss-it product placement. No, this one literally triggers the entire plot.

Let's back up.

Rebirth features several corporate partnerships — most notably with Mars, Inc., makers of M&M's and Snickers. You might've already seen the TV spot where two M&M cartoon mascots cheer on the dinosaurs for eating humans, as some weird revenge metaphor.

But the real kicker is how the actual movie uses that branding. The opening scene involves a scientist in a top-secret InGen lab munching on a Snickers. In the middle of entering a restricted area — a zone designed to contain the film's new monster hybrid — he drops the wrapper. It gets sucked into a mechanism, jams the door, and... boom: the creature escapes. People die. Lab abandoned. World doomed.

Because of a Snickers bar.

Yes, the same candy that's supposed to fix your bad mood before you "turn into Joe Pesci" is now the inciting incident in a mass dino-slaughter.

And just to rub it in, Rebirth later cuts to a full convenience store scene packed with Mars products — including another appearance of Snickers, M&M's, and what looks like the world's most irresponsible sponsorship deal.

To recap:

• Brand involved: Mars, Inc. (Snickers, M&Ms)
• Placement moments:
  • Snickers wrapper causes security failure in InGen lab
  • M&Ms and other Mars products featured prominently in later convenience store scene
  • Mars ran a tie-in ad campaign with animated M&Ms cheering for dino carnage
• Outcome: The product directly causes the movie's central catastrophe

Fans have started joking online that the "true villain" of Jurassic World Rebirth isn't the dinosaur or InGen — it's the damn candy bar. And frankly, they're not wrong.

Sure, the franchise has done this before. Who could forget Jimmy Buffett casually fleeing a pterosaur attack while double-fisting margaritas, all to promote his own restaurant chain in Jurassic World? But at least that didn't cause the downfall of humanity.

The bigger question: how did Snickers sign off on this? It's one thing to get your logo in a summer blockbuster. It's another to be the literal reason half the cast ends up eaten. That's not product placement — it's product sabotage.

Then again, Mars did agree to let their mascots root for humans to be devoured on national television. Maybe they really are leaning into the chaos.

Either way, Rebirth has pulled off the rare marketing feat of making a candy bar feel like a war crime. Hell of a legacy.