Demon Slayer Hits 220 Million+: Ufotable Drops Nezuko and Shinobu Winter Tights Fans Will Actually Want

Anime Girls Festival 2025 just wrapped day one in Ikebukuro, and Ufotable did what Ufotable does: dropped something fans will instantly want on a shelf. New Demon Slayer winter art. Comfy coats. Big scarves. Maximum cozy.

AGF 2025: A cozy Demon Slayer check-in

The festival ran November 8-9 in Ikebukuro, Japan, and right after day one ended on November 8, Ufotable posted a fresh seasonal visual on X. It is exactly the kind of soft, bundled-up character art you expect to roll straight into merch (because it did).

【御礼】AGF2025、一日目終了となりました。ご来場くださった皆様、誠にありがとうございました！明日ご来場の皆様、明日はどうぞお気をつけてお越しくださいませ。

#鬼滅の刃 #AGF_2025 — @ufotable, November 8, 2025

Ufotable also thanked day-one attendees and wished safe travels to everyone heading in for day two. And yes, the studio turned the art into full-body acrylic stands you can buy through its official shop.

The winter fits

• Nezuko: pink coat with fur trim, matching pink bucket hat, oversized scarf, and that calm Nezuko gaze that makes the whole look feel like a snow-day postcard.
• Shinobu: beige trench with a purple belt and scarf, plus purple shoes that line up with her lilac hair tones; it reads elegant without trying too hard.
• Zenitsu: bright yellow-orange layers, loud in the most on-brand way.
• Tanjiro: green outerwear that nods to his classic palette.
• Giyu Tomioka: a black hooded coat that matches his usual energy: quiet, sharp, a little chilly.

Demon Slayer by the numbers: still climbing

Quick reality check on the franchise itself: by July 2025, the Demon Slayer manga hit 220 million copies in circulation worldwide, counting digital. That puts it ahead of heavy hitters like Slam Dunk, Attack on Titan, and JoJo's Bizarre Adventure. Not bad for a series that started in 2016 without the instant mega-buzz.

The growth arc is wild on paper too. End of 2019: about 25 million. End of 2020: 120 million. February 2021: 150 million. July 2025: 220 million. The spike is exactly what it looks like when an anime adaptation supercharges a manga. The series wrapped in print in 2020, but the anime kept rolling through seasons and movies, and the books kept moving right along with it as the show heads toward its finale.

And because this can trip people up: 'in circulation' means the number of copies printed and distributed (plus digital availability), not strictly sold-through to end readers. Still, at this scale, the trendline tells the story.

Given the pace, the obvious question is: does Demon Slayer pass Naruto next? Place your bets.

If you want to catch up or rewatch, the Demon Slayer anime is streaming on Crunchyroll.