Avengers: Doomsday Teasers Stun the Internet With Over 1 Billion Views
Marvel Studios’ Avengers: Doomsday is already smashing records, with its four electrifying teasers soaring past 1 billion combined views and sending fan anticipation into overdrive.
If you thought Marvel might be losing its grip on the hype machine, the latest numbers from Avengers: Doomsday might change your mind. The studio just rolled out four teasers for their next big MCU event, and despite handling the rollout a bit weirdly (and keeping some familiar faces off-screen), the numbers are eye-watering: 1.02 billion combined views. I know, a billion — with a 'b'.
The Teaser Strategy: Kind of Low-Key, Still Bonkers Numbers
Let’s break down what happened here. Marvel dropped four teasers for Avengers: Doomsday, but they weren’t doing the usual Internet carpet-bombing. The first one — all about Steve Rogers, which is already wild — didn’t even get an official online release until five days after appearing in theaters before Avatar: Fire & Ash. (Of course, it leaked online because, well, it’s 2024.)
The next three teasers followed the same mysterious pattern: in-theater premieres, late official releases, and almost no effort to shove Tony Stark or Doctor Doom in our faces yet. And yet, it all worked — maybe even better than their previous, much more in-your-face marketing blitzes.
By the Numbers: Marvel Still Knows How to Move the Needle
- Combined teaser views: 1.02 billion and counting.
- Instagram trailer views: 505 million (record for Marvel!)
- TikTok trailer views: 103 million.
- According to the people who have these bizarre social media analytics jobs, the average 'social volume' for each Doomsday teaser was 188% higher than Marvel’s usual trailer drops.
The studio is apparently extra pleased that these numbers came without needing to dangle Downey Jr. or Doctor Doom in front of our eyeballs — which either means Marvel is really confident, or they’re just enjoying toying with us.
What’s Actually in These Teasers?
Here’s what we got in each of the four teasers:
- Steve Rogers (Chris Evans) Returns: The very first teaser confirms what everyone’s been speculating: Chris Evans is back as Cap. It played exclusively in theaters at first, then (plagued by the inevitable bootlegs) got an official online release days later.
- Thor’s Final Stand: The second teaser centers on Thor (Chris Hemsworth), literally praying to Odin and prepping to protect his daughter in what sounds a lot like one last epic brawl.
- X-Men Blow the Doors Off: The third teaser goes full crossover chaos. Not only do we see Patrick Stewart and Ian McKellen reprising Professor X and Magneto, but there’s also a comic-accurate Cyclops (James Marsden) firing off an optic blast with a Sentinel looming in the background. There’s a reason people freaked out.
- Worlds Collide: The fourth teaser expands the board even more, tossing Wakandans, Talokans, and Ben Grimm (played by Ebon Moss-Bachrach) — yes, that’s The Thing — into the mix. Why not?
And, in case you’re wondering: No, no sign of Doctor Doom, and yes, Marvel knows exactly what they’re doing by holding back.
Russo’s Take: The Movie Has Already Started
On the Empire podcast, co-director Joe Russo spelled out Marvel’s playbook pretty clearly:
'Each one of those trailers is narrative information. And it’s all part of a larger story. And so, I would argue that Doomsday has already started for you.'
Which basically translates to: yes, you’re being played, and you’re probably going to love it.
When Does This Thing Actually Hit Theaters?
Avengers: Doomsday is set to open December 18, 2026. So, if you’re already losing your mind over the teasers, buckle up — there’s a long marathon of hype still to go.