All of You Stars Brett Goldstein and Imogen Potts Spark a Romcom Comeback — And Say Social Media Is Killing Love

Brett Goldstein is parking Roy Kent's growl and going full softie in a new Apple TV+ romcom with a sci-fi twist. He made it, he stars in it, and yes, he still swears in real life. Imogen Poots is along for the ride, and the premise is the kind of high-concept hook that could ruin friendships in real life.

The film, quick and clean

• Title: All of You
• What it is: A romance with a futuristic hook about a test that claims it can identify your one true soulmate
• Who: Brett Goldstein, 45 (co-writer, co-producer, and star as Simon), and Imogen Poots, 36 (Laura), who broke out at 17 in 28 Weeks Later
• The setup: Simon is in love with his best friend Laura. Laura is about to take the soulmate test. What could go wrong?
• Origin story: The project started as a short film a decade ago
• Where/when: Premieres on Apple TV+ on Friday 26 September 2025

Why do a romance now?

Goldstein is blunt about it: relationships are the only thing he actually wants to write. He points out that the biggest TV shows are packed with romcom energy, but that same vibe hasn't shown up in movie theaters much lately. Poots pushes back on the whole 'romance is frivolous' stereotype — love is the backbone of a lot of great music and poetry, so why pretend it's just for teenagers.

Goldstein doing the hat trick

If you've seen Ted Lasso, you know the drill: he writes, produces, and acts. He prefers it that way. As he tells it, being just an actor can be frustrating when you know a scene needs tweaking but it's not your call. Here, he writes the script he wants, then adjusts during filming when real life reveals better ideas.

Romcom grand gestures vs actual humans

Poots cites Notting Hill as a touchstone. Goldstein, meanwhile, says the classic movie moves — sprinting through an airport or blasting a boombox under a window — would read as unhinged if you tried them in real life. Poots disagrees, at least emotionally: she jokes that those are exactly the moments she wants and they never happen. She also admits some fantasies are better left in the realm of myth (cowboys seemed great until real cowboys entered the chat). Goldstein ups the absurdity: his fantasy was living under the sea with a mermaid, and, sure, that has complications too.

Soulmates and that test

Poots is a romantic, but a realistic one. She believes people can change your life in big ways — not always for the better — and the timing matters. Goldstein's take is broader: he thinks there are about 50 people you are supposed to meet along the way, whether they count as soulmates or something else.

Would they take the test? Goldstein wouldn't — he doesn't want the spell broken. Poots says it depends on the day; sometimes she would, sometimes she'd wait. Also, what if the result is a dud?

Tech: helpful, until it isn't

Goldstein would happily delete social media from the planet. He stepped off Instagram because it ate time and never made him feel good. Poots ties tech to a slow erosion of basic manners, especially in dating: people can't always tell what's genuine and what's simulated anymore, and everyone treats each other worse because of it.

What the film clarified about love

Poots says love can be a puzzle — except for the times when it simply isn't. Showing up matters. Also, you can absolutely people-please yourself into a relationship you shouldn't be in. Consider that a public service announcement.

Movies that broke them (in a good way)

Poots recently rewatched Terms of Endearment and it wrecked her; King Richard got her too. Goldstein points to the ending of Steven Soderbergh's Presence, which both scared him and made him cry. Two birds, one filmmaker.

How they got here

Poots started early — 17 years old in 28 Weeks Later — and credits her longevity to a mix of delusion and audacity, plus the people who took her seriously. She cut her teeth at Young Blood Theatre Company workshops at Riverside Studios in Hammersmith, which she calls formative, and wishes there were more community theaters for kids.

Goldstein boils his success down to Ted Lasso, but the path was not straightforward. Back when Apple TV+ launched, few people knew what it was, and American-British hybrids often face-plant. He had already done Hoff the Record with David Hasselhoff in 2015 — a show he still loves — which even won an International Emmy, and still barely made a ripple. He had made peace with a career of steady, small-scale writing, acting, and stand-up. Then Lasso blew up.

'I long ago let go of the idea of having a big one... Then Ted Lasso happened.'

The bottom line

All of You is Brett Goldstein trading bruiser energy for a tender, slightly sci-fi spin on big feelings, with Imogen Poots bringing the spark (and the skepticism). If you like your romcoms sweet, self-aware, and a little nerdy about love, it lands on Apple TV+ on Friday 26 September 2025.