007 Disarmed: Amazon Pulls Guns From James Bond Posters on Prime

Yesterday was James Bond Day, and instead of martinis and mayhem, Prime Video quietly served up something... curious. Amazon rolled out slick new digital posters for the classic 007 films, and in every single one, Bond has been disarmed. Literally. No Walther PPK. No sidearm. Just a lot of suavely empty hands.

What changed

Amazon refreshed the key art for the legacy Bond titles on Prime. The designs riff on classic posters you probably know by heart, but the firearms are gone. The result ranges from subtle to straight-up awkward, depending on the movie. And yes, that includes artwork that originally had Bond front-and-center with his signature pistol.

The oddities you will absolutely notice

• 'Dr. No' side-by-sides make it obvious: the gun is simply gone in the new version.
• Some posters now look anatomically weird. 'The Spy Who Loved Me' and 'A View to a Kill' have Bond standing with his arms hanging like he forgot what to do with them.
• Others were clearly retouched to erase a weapon. 'GoldenEye' is a pretty clear case of the airbrush tool at work.
• The irony meter is high: every Bond movie literally starts with a gun barrel sequence, and the classic '007' logo on these posters still includes that gun-barrel flourish.
• Meanwhile, Amazon is not shy about firearms elsewhere. Recent titles like 'Play Dirty', 'Heads of State', and 'The Accountant 2' are absolutely not gun-averse.
• Over on iTunes, it is a mixed bag right now: some of the Bond artwork still features guns, some does not.

Why it is weird

Amazon spent big to bring MGM, home of Bond, under its umbrella, so scrubbing the character of one of his defining props is a head-scratcher. Bond without his PPK is like Q without gadgets. This looks less like a creative rethink and more like a cautious, corporate cleanup that ends up drawing more attention than if they had left things alone.

Is this a sign of things to come?

Hard to say. Maybe it is a one-off marketing choice for this batch of key art. Maybe it is the start of a broader policy. The anxious version of the question is: if they are pulling guns from posters, are other Bond staples next? The girls, the grit, the iconography? That feels like a stretch, but the posters do raise an eyebrow.

The actual movies

If you are worried this means the films themselves got neutered: they did not. The Bond catalog still streams in 4K on Prime and delivers the usual mayhem. The bullets are on the screen; they are just not on the posters.

Bottom line

Amazon/MGM gave 007 a digital makeover for Bond Day and removed his guns from the new posters. It is a strange move for a franchise whose logo and opening sequence are built around a firearm, and stranger still considering Amazon releases stuffed with weaponry sit right next to these titles. Marketing of the moment or new normal? We will see.

What do you make of pistol-less poster Bond? Drop your take below.