Why Is Nicole Kidman’s Daughter Sunday Rose Facing Backlash as Keith Urban Divorce Rumors Swirl?

Seventeen-year-old Sunday Rose Kidman-Urban just walked Dior Spring/Summer 2026, and the reaction online was... not subtle. The runway buzz immediately collided with her family drama, which means a teenager trying to start a modeling career is suddenly the face of two very different headlines at once.

The runway moment vs. the blowback

Sunday Rose made her Dior debut at 17, and critics on X jumped straight to the N-word of fashion discourse: nepotism. Users including @RajinderLalSin1 (Oct 1, 2025), @420Enhance (Oct 3), @Love_Lee_xo1 (Oct 3), @MissyAmericaUSA (Oct 3), @Elle_in_Texas (Oct 3), and @AdrianneCurry (Oct 4) argued she only booked the job because she is Nicole Kidman and Keith Urban's daughter. Some comments went further, questioning whether she deserved the spot at all.

The negativity spiked again after Perez Hilton highlighted her appearance in an Omega watch commercial, pointing out the obvious connection: Nicole Kidman has been an Omega ambassador since 2005. That is how the industry works more often than people pretend, but it also turns Sunday into a symbol of a bigger argument fans keep having about second-generation celebrity careers.

Not everyone is piling on. A smaller chorus has pushed back, noting she is 17, just getting started, and actually talking about goals beyond the catwalk.

What Sunday says she actually wants

Sunday was born in Nashville in 2008 and only started modeling after her 16th birthday — a hard rule from her parents, Nicole Kidman and Keith Urban. She opened Miu Miu's Spring 2025 show, then landed Dior for Spring/Summer 2026. In interviews, she has joked about shuffling runway calls with high school classes and has been pretty clear she wants to be judged on her own work, not her last name. She also says kids her age often meet her without any idea who her parents are, which she seems to prefer.

"I always wanted to model, but my mom told me I couldn't do it until I was 16."

She is also eyeing filmmaking long-term. She has talked about watching Parasite at least four times and being obsessed with the cinematography and how tightly the story is built. Nicole Kidman, for her part, has said she only let Sunday attend shows after turning 16, and that she is not interested in overprotecting her — the vibe is more guardrails than velvet rope.

The brand math behind that Omega ad

Yes, the Omega spot is a clean example of how parent-brand relationships open doors. When your mother has been the face of a luxury watch company since 2005, it will get you in certain rooms faster. That does not erase the work Sunday still has to do on the runway, but it absolutely explains the opportunity pipeline that critics are pointing to. Industry reality: both can be true at once.

The divorce cloud hanging over all of this

All of this is happening while the family is reportedly in the middle of a separation. Nicole Kidman filed for divorce from Keith Urban on September 30, 2025, citing "irreconcilable differences." According to tabloid reporting, their daughters — Sunday (17) and Faith (14) — are sticking close to their mom right now. Observers noticed the show-of-support optics at Paris Fashion Week, where both girls flanked Kidman at the Chanel Spring 2026 show soon after the filing.

A Star Magazine source claimed Sunday and Faith adore their dad but are leaning toward supporting their mom day-to-day, and also said Kidman is keeping a brave face in public while privately taking the split hard. Another claim from the same chatter: even though Kidman filed, the breakup was allegedly Keith's call. Add in rumors floating around about Urban and his young guitarist Maggie Baugh, and the speculation machine is fully revved. None of that has been confirmed by the parties involved, but it is fueling the narrative swirl around Sunday every time her name pops up in fashion coverage.

Quick timeline

• 2008: Sunday Rose Kidman-Urban is born in Nashville.
• Age 16: Parents allow her to start modeling.
• Spring 2025: Opens Miu Miu's runway show.
• Sept 30, 2025: Nicole Kidman files for divorce from Keith Urban, citing irreconcilable differences.
• Paris Fashion Week, shortly after: Sunday and sister Faith appear with Kidman at Chanel's Spring 2026 show.
• Spring/Summer 2026: Sunday walks Dior; online criticism spikes, including posts on Oct 1–4 calling her a nepo baby.
• Omega commercial discourse resurfaces alongside Nicole Kidman's long-running Omega ambassadorship (since 2005).

Where I land on this

The conversation is messy because it is two stories mashed together: a teenager taking her first big swings in fashion, and a high-profile marriage coming apart in public. The Dior slot, the Omega ad, the famous last name — those connections are real and they helped. Also real: she walked Miu Miu, then Dior, held her own in front of a hostile internet, and is already talking like someone who wants to make films, not just take pictures. Both can be true.

What do you think? Is Sunday Rose getting opportunities thanks to her last name, proving she has the goods, or both at once?