Why Charli XCX and Hailey Bieber Are Being Branded Mean Girls After That Rosé Photo

Front-row glam turned into a social media firestorm at Saint Laurent’s SS26 show as Charli XCX, Hailey Bieber and Zoë Kravitz sat alongside BLACKPINK’s Rosé—prompting backlash from Rosé’s fans, who zeroed in on Charli after the Brat singer shared a group photo.
Paris Fashion Week delivered a front row lineup built for maximum camera flashes: Charli XCX, Hailey Bieber, Zoe Kravitz, and BLACKPINK's Rosé parked at Saint Laurent's Spring/Summer 2026 show. And then the internet did what it does best — turned a single photo into a full-blown feud.
The photo that lit the fuse
Charli dropped a carousel on Instagram that included a group shot of the four of them. In that one frame, a harsh flash threw a heavy shadow across Rosé, making her look noticeably darker. Fans were quick to clock it and asked why that specific pic made the cut when cleaner angles were clearly available. BLINKs swarmed Charli's comments, branding Charli, Hailey, and Kravitz as 'mean girls' and throwing the usual stan-war elbows — jealousy accusations, auto-tune digs, the works.
"You are nothing, Rosé is everything."
Another clip from the show made the rounds too, edited to look like Charli turned her back to talk with Hailey and Zoe while Rosé leaned forward to catch the conversation — which fueled the narrative that Rosé was being iced out. One viral post even framed it as Charli hogging shine Rosé 'never' gets at Saint Laurent. Subtlety was not the vibe.
What the other angles show
Before we crown anyone the villain of Paris, there is more context. That shadowy group shot was one photo in a larger carousel, and Charli also posted Rosé multiple times elsewhere. On her Instagram Stories, she shared a clean group photo credited to @saskialawaks, a Saint Laurent story of her with Rosé, and another shot credited to @mweinbergerr. Not exactly hiding the friendship.
And those 'snub' edits do not tell the whole story either. Footage from other angles shows Charli and Rosé chatting just fine during the show. There is no breadcrumb trail of prior bad blood between them — Rosé has popped up on Charli's feed before, and Rosé herself has posted a clip doing Charli's viral Apple dance. This looks a lot more like awkward lighting and internet telephone than some grand 'mean girls' plot.
Where Rosé is at right now
Part of why this blew up: Rosé is having a big year. According to recent coverage, her debut solo album 'Rosie' includes the single 'Apt.', which just won MTV's Song of the Year and is already being floated for Grammys. The 'Apt.' video also features Bruno Mars. All of which puts extra heat on any moment she has at a major fashion show.
What they wore
- Rosé: Lingerie-adjacent powder blue satin romper with a trailing sash, sheer tights, white heels, minimal makeup, and a single gold bangle. Some fans loved the softness; others called it a 'slumber party' look.
- Charli XCX: An '80s-leaning track jacket in red and pink with blue piping, blush micro shorts over black tights, black pointed stilettos, and a gray handbag — very Charli, very Brat-adjacent.
- Hailey Bieber: A sporty jacket in burnt orange and brown, butter-yellow lace-trimmed shorts layered over sheer brown tights, and strappy red heels.
The takeaway
One unflattering flash photo and a clipped crowd video turned into hours of stan warfare. But the fuller picture — literally — suggests this was more messy optics than malice. If anything, it is a reminder that front row seating charts are engineered for maximum discourse, and the lighting at these shows is not doing anyone any favors.