The Kardashians Season 7 Moment That Has Fans Convinced Kourtney Kardashian Can’t Stand Kim

Season 7 of The Kardashians opens with a move that is both thoughtful and a little eyebrow-raising: Kourtney brings Julia Fox into a new Lemme campaign, then checks with Kim to make sure it will not kick up any Kanye-related drama. On paper, it is a simple brand play. In practice, it taps a very specific nerve the family has danced around for years.

Kourtney x Julia Fox: what the campaign actually is

Kourtney teams up with Julia Fox for a Lemme ad built around the brand's sexual wellness gummies. The campaign launched in May 2025 and features Kourtney alongside the Uncut Gems star. In the episode, Kourtney explains that she likes the creative idea but does not want a cute ad to land like a cheap shot at her sister. So she gives Kim a courtesy call before moving ahead.

'I wanted to make sure Kim was okay with it.'

Kim's response (and Khloe's side note)

Kim, to her credit, does not turn it into a thing. Her answer is fast and very not-mad.

'Stop... I don't care.'
'It doesn't matter to me. Ok, bye. Have fun.'

Kourtney later says she would not have blinked if the roles were reversed, and that Kim seems to be in a place where she genuinely did not care. Khloe, meanwhile, cannot resist the reality TV truth bomb: if this situation flipped, she thinks we would be staring down 'another war.' That little aside keeps the long-running sister tension humming underneath the politeness.

Why Julia Fox here? Quick refresher

• Julia Fox dated Kanye West for a quick, very public six weeks. They met in Miami on New Year’s Eve 2021 and were done by Valentine’s Day 2022.
• At the time, a Fox rep said the split was amicable and they would remain friendly collaborators, but the relationship was over.
• By September 2022, Fox told ES Magazine that West had a lot to work through and she did not have the bandwidth or emotional energy to stay in it, adding she was proud of herself for stepping away.
• In October 2024, she went further, calling the fling something she regrets.

'I hate it! It was only a few weeks but enough to last me a lifetime... I was in probably the most uncomfortable position in my life and that is saying a lot.'

For what it is worth, Fox has said nice things about Kim. In a 2023 Vanity Fair interview, she said she actually really loves her, and she has been a longtime fan of Keeping Up with the Kardashians. So while the Ye connection makes the pairing look spicy, Fox is not anti-Kim.

What the episode is really doing

Onscreen, the show frames Kourtney as careful and considerate, Kim as unbothered, and Khloe as the one reminding us the past does not just disappear because everyone is being chill on speakerphone. The meta detail here is that the Lemme campaign did not just happen in the episode; it is already out in the real world, which makes the premiere feel like a soft launch and a stress test at the same time.

The Kardashians Season 7 is streaming on Hulu.