Taylor Swift Super Bowl Deal In The Works — Insiders Say NFL Is Going All In

File this under things that feel almost too neat: Taylor Swift might be headlining the Super Bowl halftime show while Travis Kelce is literally on the field. Yes, that combo is reportedly in play.

Where and when this would happen

Here is the specific scenario being floated: talks are underway for Swift to front the Super Bowl 60 halftime show, scheduled for February 8 at Levi's Stadium in Santa Clara. One insider says negotiations are active now, with contracts targeted for October and promo shoots planned well before game day. If it lands, she joins the usual halftime royalty list: Beyonce, Rihanna, Madonna, Lady Gaga.

The Kelce angle (and the relationship label)

The Daily Mail's source is pitching this as a potential shared milestone for the couple, especially if the Kansas City Chiefs make it back to the big one. The same report calls Kelce her fiancé and frames this as what could be his final NFL season. All of that is the source's framing, to be clear, but the narrative is very tidy: her on the stage, him on the turf, one massive memory.

Roc Nation, Bey, and Jay-Z nudging from the sidelines

This is not just one outlet whispering. Rob Shuter's #ShuterScoop previously claimed Beyonce and Jay-Z have been encouraging Swift to take the gig, with one person saying the Super Bowl needs Taylor more than Taylor needs the Super Bowl. That pitch leans on the obvious: her record-shredding Eras Tour, plus what one insider even labeled an upcoming album titled 'The Life of a Showgirl.' That title has not been announced by Swift, so treat it like gossip until she says otherwise.

What the NFL is saying out loud

'We would always love to have Taylor play. She is a special, special talent, and obviously, she would be welcome at any time.' When pressed if it is already in motion, Roger Goodell's answer was: 'Maybe.'

So... is this actually happening?

Nothing is signed, but the pieces circling this are the ones that matter: Swift, Roc Nation (which produces the halftime show), and the NFL. That does not equal a done deal, but it does look more serious than a garden-variety rumor.

• Talks are reportedly underway for Taylor Swift to headline Super Bowl 60 on Feb 8 at Levi's Stadium in Santa Clara.
• Target timeline: contracts in October, promo shoots well ahead of kickoff.
• Framing from one source: a shared moment with Travis Kelce, who the report calls her fiancé, amid chatter about his possible final NFL season.
• Rob Shuter's #ShuterScoop says Beyonce and Jay-Z are encouraging her; one insider claims 'the Super Bowl needs Taylor more than she needs it' and even floated an unannounced album title, 'The Life of a Showgirl.'
• NFL Commissioner Roger Goodell says they would 'always love' to have her and answered 'Maybe' when asked if it is happening.
• Bottom line: no deal yet, but the right players are in the room.