Robert Downey Jr. and Tom Holland Reunite to Tackle the Crisis Killing 500 Americans Every Day
Robert Downey Jr. and Tom Holland are teaming up off-screen to tackle addiction, pairing Holland’s premium non-alcoholic BERO with Downey Jr.’s ethically sourced Happy Coffee in a major collab debuting BERO Coffee Draught and Happy Eternal to help Americans recover from alcohol addiction and its effects.
Robert Downey Jr. and Tom Holland are back together, not in a Marvel suit-up, but in a sober-friendly team-up that actually makes a lot of sense. Their beverage brands just linked up on a collab built around coffee and non-alcoholic beer, and yes, that is a very 2025 sentence.
The collab
Holland's premium non-alcoholic beer line, BERO, and Downey Jr.'s ethically sourced Happy Coffee have rolled out two crossover products: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee. It is exactly what it sounds like - coffee-meets-beer and beer-meets-coffee, designed for people who want the ritual without the hangover.
Why this pairing clicks
The two built a real friendship across their MCU run, and they have similar values off-screen. Both have dealt with addiction and recovery, and they are now using their platforms in a way that feels personal, not just celebrity-brand-of-the-week. Downey told industry press that the partnership comes from the same place as their friendship: share what they love, and make quality stuff. Holland called it the kind of collaboration you only do with a friend who actually gets it.
"Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft and a premium experience in every sip."
The backstory behind the brands
Holland has been sober since 2022. In 2024, he launched BERO, a non-alcoholic beer that aims to hit the craft-beer flavor and feel while staying at or under 0.5% ABV. It is positioned as a premium option for people who want the taste and the social experience without the alcohol.
Also in 2024, Downey Jr. co-founded Happy Coffee with entrepreneur Craig Dubitsky. The coffee is ethically sourced, built around approachable blends, and the company is a major partner of the National Alliance on Mental Illness (NAMI). The mental health piece is not an add-on here; it is baked into the brand's mission.
The bigger picture
Both actors have publicly talked about their own struggles with addiction. The stakes are not small: according to the Association of American Medical Colleges, alcohol addiction kills nearly 500 Americans every day, and close to 3 million people in the U.S. are living with alcohol use disorder. Offering alcohol-free alternatives is not the whole solution, but it is one practical step alongside awareness, community support, and choosing to drink less.
What you can buy
- BERO Coffee Draught - $14
- Happy Eternal Hoptimist ground coffee - $12.99
Both are available now at berobrewing.com and happyproducts.com, with a limited exclusive at Target.
Final thought
Celebrity beverage deals are everywhere, but this one feels unusually aligned with who these two are now. If you are cutting back or just curious, the coffee-beer mashup lane is getting crowded, and Downey and Holland just planted a big MCU flag in it.