Net Worth Face-Off: Gigi vs Bella Hadid—Who’s Richer and How They Built Their Millions
Catwalk queens Gigi and Bella Hadid have the fashion world at their feet—but off the runway, the real contest is a silent one where contracts, campaigns, and clicks decide who’s on top. Born a year apart in LA and raised for the spotlight, their rise is a glitzy rivalry written in numbers.
Two sisters, same runway DNA, slightly different bank accounts. Gigi and Bella Hadid have been orbiting the same fashion sun for a decade, but the money math in 2025 tells a clear story. Let’s walk through the family setup, the career beats, the big deals, and yes, who is actually richer right now.
The origin story
They were basically built in a lab for fame: born a year apart in Los Angeles — Gigi in 1995, Bella in 1996 — to Yolanda Hadid (former supermodel and Real Housewives of Beverly Hills alum) and Mohamed Hadid (real estate magnate). Both worked for it, too. Gigi started modeling at age two for Baby Guess. Bella came in later, at 16, and carved her own lane with a cooler, moodier brand that eventually led to her fragrance line Orebella.
2025 snapshot: the money, fast
- Gigi Hadid — Net worth: $30 million (2025, per Celebrity Net Worth); signed with IMG around 2013; marquee partnerships include Tommy Hilfiger, Maybelline, Versace, BMW, Evian, and Havaianas; ventures include Guest in Residence (a cashmere label sold at Saks Fifth Avenue) and hosting Netflix’s Next in Fashion; real estate includes two New York condos worth roughly $10 million combined plus a place in Pennsylvania.
- Bella Hadid — Net worth: $25 million (2025); signed with IMG in August 2014; major brand work with Dior Beauty, Nike, Bulgari, TAG Heuer, and Chrome Hearts; launched the fragrance line Orebella; made an acting debut in the short film Private; widely booked-and-busy on runways worldwide.
They have also doubled up on campaigns for Moschino, Topshop, and Fendi. The key difference: Gigi’s earlier start and diversified side hustles tip the scales.
How Gigi stacks her money
Gigi’s endorsement engine has been running hot for years. In 2017, Forbes put her at #5 on its highest-paid models list with $9.5 million, alongside Kendall Jenner and Gisele Bundchen. In 2018, she reportedly pulled in about $9 million from the likes of Maybelline, Vogue Eyewear, Evian, BMW, Versace, and Tommy Hilfiger.
She expanded beyond the catwalk: hosting Next in Fashion on Netflix, launching Guest in Residence (which quickly landed at Saks), and signing on as a Havaianas ambassador. On the personal finance side, she owns two NYC condos (about $10 million together) and a place in Pennsylvania. For someone born into privilege, she’s been vocal about how she approaches it.
'I know I come from privilege, so when I started, there was this big guilt of privilege, obviously. I’ve always had this big work ethic, because my parents came from nothing, and I worked hard to honor them.'
Her dad has also chimed in over the years. In 2021, Mohamed Hadid posted that she was 'self made' and never took money from her parents, pointing to her Baby Guess beginnings, junior Olympic-level volleyball, an equestrian background with a trophy pile, and being accepted to study forensic criminal psychology at NYU after high school.
'Self made.. never took a single Dollar from her parents.'
Make of those claims what you will, but the resume is stacked either way.
How Bella builds hers
Bella’s rise was fast and very high-fashion. She reportedly earned $6.5 million in 2017, $8.5 million in 2018, and by 2019, both sisters were landing around $10 million annually. Her income flows through Dior Beauty, Nike, Bulgari, TAG Heuer, and her design linkups with Chrome Hearts, plus her own fragrance brand, Orebella. She also dipped into acting with the short film Private.
On the prestige front, Bella’s got hardware: Model of the Year from both GQ Men of the Year Awards and Model.com’s Model of the Year Awards in 2016. And in 2017, she pulled off a flex that had fashion folks buzzing — five international Vogue September covers in the same year, which set a record.
So who is richer right now?
As of 2025: Gigi leads by about $5 million — $30 million to Bella’s $25 million — thanks to the combination of an earlier launch, a broader endorsement slate, and extra ventures in TV and retail. Bella’s no slouch, and her brand building is accelerating, but the numbers still favor Gigi.
Note: All net worth figures here are estimates based on publicly available data; actual earnings and assets can vary.
Final thought
Two sisters, two playbooks. Gigi’s diversified and steady; Bella’s high-fashion and expanding. If you’re betting on who closes the gap first, it probably comes down to how fast Orebella grows and what Bella does next beyond the runway.
Your turn: Does Bella catch up? Whose brand strategy would you back with your own money?