Justin Baldoni’s Wife Draws the Line With Blake Lively Over It Ends With Us
Leaked text suggests Emily Baldoni has no intention of making peace with Blake Lively or yielding to her demands — even as Justin Baldoni claims Lively and Ryan Reynolds forced his hand.
Well, the It Ends With Us promo drama did not take the long weekend off. A new leak suggests Justin Baldoni and his wife Emily are done playing nice with Blake Lively and Ryan Reynolds, and it gets pretty blunt.
The new leak: Emily says no way
In texts attributed to Justin Baldoni's business partner Jamey Heath that circulated online, Heath says he was asked whether Justin planned to issue an apology letter tied to the film's messy press cycle. His answer: they were ready to push back. Then he shared Emily Baldoni's reaction to the idea of putting out any kind of mea culpa.
"Emily says, 'f**k no. We're not writing any letter. She made this bed, now she can f**king live in it. Let's fight! We're done.'"
According to the same exchange, Justin sided with her: "Well, you heard her. Let's fight. No letter."
How we got here
Justin previously laid out his version of events on his website, claiming Blake Lively and Ryan Reynolds wrote an apology statement they wanted him and his company Wayfarer Studios to release, essentially making him "take full accountability" for the film's bad press. Page Six summarized that timeline, and the alleged draft reads like a classic damage-control note. The flashpoint was August 2024, when Lively was facing backlash over the film's promo tactics.
- August 2024: Lively and Reynolds allegedly complained to WME (their talent agency) that Baldoni and Wayfarer positioned them as promoting It Ends With Us like a Barbie-style roll-out, and that Baldoni was being set up as the one to handle the film's heavier messaging.
- August 12, 2024: Lively and Reynolds allegedly sent over a drafted apology for Justin and Wayfarer to publish, accepting blame for negative press aimed at Lively and Reynolds.
- Wayfarer and WME, per Justin, thought the statement was too vague, implied guilt without specifics, and would likely backfire online instead of cooling things down.
- Result: Justin and Wayfarer say they declined to release it.
The alleged draft included a tidy bow for everyone involved:
"Blake Lively, [author] Colleen Hoover, the entire cast and crew led with professionalism every step of the way, any negativity aimed at them is ours to own."
The producer-credit dust-up
Separate leaked emails show Jamey Heath venting about a different letter he says he was pushed to write: a recommendation for Blake Lively to receive the Producers Guild's PGA mark on the movie. In the email to his partners, Heath called the request "unreasonable and cold hearted," and claimed the film had been taken "unjustly" from Justin as director and from Wayfarer's control because of what he termed "extortion" by Lively. He says he and Justin went along with the PGA letter anyway because they felt trapped: every time they tried to hold a line, he claims, a threat hung over their heads, and they needed to finish the movie.
Quick background on Emily Baldoni
If you're wondering who's suddenly at the center of this, Emily is a Swedish actress best known for the indie sci-fi film Coherence. She also pops up in It Ends With Us as Dr. Julie. She and Justin married in July 2013 and have two kids: Maiya Grace (born June 2015) and Maxwell Roland-Samuel (born October 2017).
Meanwhile, Blake Lively stars as Lily Bloom in It Ends With Us, released by Sony Pictures Releasing. However this shakes out, it sure sounds like the Baldonis are not in the mood to paper over anything with a tidy apology letter.