Holiday Touchdown: A Bills Love Story — Premiere Date, Cast, Plot, and Where to Stream

Hallmark is already hanging the lights for 2025 with a football-flavored romance that leans hard into Buffalo pride. If you like your meet-cutes sprinkled with snow, civic spirit, and a few NFL cameos, this one is basically a warm blanket.

When and where to watch

'Holiday Touchdown: A Bills Love Story' premieres Saturday, November 22, 2025, at 8/7c on Hallmark Channel in the U.S. If you live on your streaming queue, it hits Hallmark+ the next day on demand.

Why this one stands out

The movie was shot in Buffalo and across western New York, and it ropes in the hometown team in a very literal way: expect appearances from current Buffalo Bills and a few Bills Legends. It is also part of Hallmark's growing team-up with the NFL, packaged through Skydance Sports — the newer venture between Skydance Media and the league — which is overseeing the film as an executive producer. Translation: it is a Hallmark holiday romance with actual NFL DNA baked in, not just a snowy stadium establishing shot.

This Bills entry follows the earlier 'Holiday Touchdown: A Chiefs Love Story,' so yes, we are officially in franchise territory. Holland Roden told Decider (in a piece dated November 22, 2025) that the Hallmark-NFL pairing brings fans together from markets like Kansas City to Buffalo, which tracks — the branding makes the world feel a little more lived-in than your average cookie-baking montage.

The story (no spoilers)

Morgan Quinn and Gabe DeLuca have been best friends for decades, the kind of duo who clearly like each other but never say it out loud. Morgan is a pediatric doctor. Gabe is the Buffalo Bills VP of Stadium Development. Their holiday mission: track down the anonymous Bills benefactor who once helped Morgan's family. Playing detective pulls them closer, pulls both of their families into the mix, and culminates in the kind of warm seasonal surprise Hallmark builds its entire December around.

Cast and characters

• Holland Roden as Morgan Quinn, a pediatric doctor
• Matthew Daddario as Gabe DeLuca, the Bills VP of Stadium Development
• Joe Pantoliano as Tommy
• Tracy Pollan as Joanne
• Caroline Aaron as Ricki
• Steve Schirripa as Frank
• Patti Murin as Cathy

The vibe

It is classic Hallmark holiday energy — small kindnesses, big feelings — but grounded with Buffalo-specific touches and those Bills cameos. If you are keeping score at home, the NFL collaboration is not just window dressing; between the location shoot, the team involvement, and Skydance Sports shepherding it, the football piece actually informs the story.

How to watch after premiere

Hallmark Channel has the exclusive U.S. premiere window. Miss the broadcast? It will be ready to stream the next day on Hallmark+.