Celebrity Power Couples Who Were Just in it for the Publicity

1. Justin Timberlake and Mila Kunis

In 2010, Justin and Mila co-starred in the romantic comedy Friends with Benefits. The movie featured plenty of explicit scenes, so the producers and directors thought it would be a great idea to attract the public's attention with a fictional romance between the leading actors.

Paparazzi caught the two stars outside the set, looking happy and deeply in love — or faking it brilliantly. The PR campaign spurred much interest in the film and helped to raise the box office revenue. After the premiere, Justin and Mila began to gradually drift apart and soon announced their separation.

2. Ashton Kutcher and Brittany Murphy

Long before Ashton Kutcher met Mila Kunis and Demi Moore, he dated his co-star in Just Married, Brittany Murphy.

Once again, the only purpose of their publicized love story was to attract the audience's attention to the project. In 2003, fans wondered if the actors would get married as their characters did in the movie — but Kutcher and Murphy were in a relationship for only ten months and broke up shortly after the film was released.

3. Vince Vaughn and Jennifer Aniston

Vince and Jennifer met in 2005 on the set of The Break-Up. The actors became friends and spent much free time together, so the project's managers decided they could use the stars' relationship as bait for moviegoers.

Jen Aniston's fans were happy to see the actress enjoying a new romance after her painful breakup with Brad Pitt. But when the movie came out, Vince and Jennifer cut down on their public appearances and later revealed their romance was just a PR move.

4. Matt Dillon and Cameron Diaz

Cameron was a longtime fan of Matt Dillon and was lucky to meet the actor early in her career. The two began dating even before they starred together in There's Something About Mary but preferred to keep their romance a secret.

When the actors started working on the movie together, the film's creators thought their relationship would benefit the project's publicity. The only problem was, Dillon and Diaz were already tired of each other by that time and were about to break up. However, they had to play lovers both on-screen and off-screen to ensure the film's success with the audience.

5. David Copperfield and Claudia Schiffer

David and Claudia met in 1993 when the model attended one of the famous magician's shows. Their six-year relationship never raised any doubts from the audiences, and the duo had even announced their marriage. But later, the truth came out that there was a contract between them: Schiffer got 250 thousand dollars per year for stirring the public interest in Copperfield and his shows. The model also received expensive gifts from the magician and was required to talk about them publicly.

The PR romance worked well for both celebs: Claudia was just beginning her journey into the world of fashion and could use any extra publicity. David, on the contrary, was already an established star and had trouble fueling the audiences' interest in his work.